Articles

Articles on Online Business & Marketing Comunications

Articles are digestible nuggets of quick information and learning. We provide some selected and handpicked articles related to online business and marketing communications



Outdoor Media Still Strong!

Outdoor media communications is the oldest in the history of marketing and advertising. It starts from ancient times when man used to live caves. They used the cave walls and rocks to display the letters and art at that time. From then onwards, the concept originated and with the passage of time and advancement in education, knowledge and technology, it is still used as one of the very effective mediums for marketing communications by companies big and small...



Print Media is Perceived as Authentic!

Print media communications started when people wanted to write on leaves and clothes and then the invention of paper and ink. This revolutionized the print world. With the invention of printing press, the world never looked back and it changed it forever.

Written words have always been the true and authentic source of information in this world. Perhaps it is because that God Almighty has used this medium to communicate with the rest of the world till its final end. We know the God due to these Holy books...



Electronic Media is TV, Radio and Cinema!

Electronic Media is the true sign of modern age which only became possible due to advancement in technology.  The wireless waves as well as fiber optic cable made it possible to watch TV sitting at home and listen to radio. When this advancement had made possible then only started the battle for developing the audio and video content. Technology had done its part, now; the creative people had to do their part to continuously create the content which should be interesting and sticky...



Web Media is the most cost effective medium!

With the arrival of internet and continuous advancement in technology, web media has come up as a very sophisticated and refined medium which no company or even individual can afford to ignore it.

There was a time, probably in 1980s, when I used to look at the business cards and could not think of not seeing the landline phone number, fax number and address. Then in the next stage, in mid 1990s onwards, one had to mention the cell phone number as well for the easy reach. And now after 2010, business card has to mention the website url (address) and the email address. If you don’t have it, it will be easily perceived that either the company is very old fashioned or is very small, who could not even build its own company website and have no human resource to maintain it...



Video Solutions the Easy and Simple Way!

With the advancement of technology, there video solutions exist for making corporate video or documentary  movie is not only left with the big companies. Everyone is now eligible and can do it even sitting in their homes. 


All it takes is an idea and to convert it into an interesting audio visual story. But how that gets converted into something which you can showcase and show it to the world through your website. We provide you with all the resources.

Making web videos now is not only limited to feature movies. With the internet by your side, you can make web videos and promotional videos and more for your online business...



Your Smart Phone is the Mobile Media Device!

The power of mobile media started with the arrival of smart phones.  The first phase of mobile phones comprised simple hard digits mobile phones which mostly were only for incoming and outgoing calls with few features like phone numbers saving and directory and the caller ID function. This was early 1990s era.

Now in the 21st century and especially the post 2010, things have drastically changed(better or worse, it may be entirely upto you). But certainly when we are talking about the functionality and refinement in the technology, it is fair to say that mobile phone has been converted into mobile media...



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