Midcity Housing Lahore is an ambitious housing project in Lahore that hit the market in early 2022. It is located in the southern Lahore near Bahria Town Lahore.
The project is owned by Sheliz Aplam Developers. It is an alliance of two emerging companies i.e. Sheliz Wardag private limited and Aplam Developments.
Both companies primarily and independently belonged to real estate sector, now they both have merged with greater energies and resources to launch one of the most ambitious projects of their lifetime i.e. MidCity Housing Lahore.
It is interesting to note that MidCity Housing Lahore did not make any haste to launch prematurely in the market. They wanted to do things right.
They actually started their project in 2018 but they first wanted to get all the required approvals from all the regulatory authorities and organizations which have been done as of Feb, 2022
Broadly, there are three categories in MidCity Housing Lahore.
It is pertinent to note that the MidCity Housing Lahore project is basically a high end luxury project. It provides all the following features and facilities:
The development works in MidCity Housing Lahore is already underway and is in progress on a fast track, but not compromising on the quality.
The project may be expected to complete the development works in another 3 years’ time from now by the end of 2025.
Though it may have some delay cushion of about 6-12 months more time. That usually is considered fine.
The project is primarily a luxury housing with all the possible high end facilities. Although, it has a bit higher pricing.
MidCity Housing Lahore Prices are: as below
1 Kanal Residential Plot
10 Marla Residential Plot
5 Marla Residential Plot
The MidCity Housing Lahore is an upcoming real estate project. The company behind the project is young but has big ambitious plans.
Secondly, they have very good creative aesthetics to have designed the master plan of this project.
The location of the project is also good, since it is nearer to Bahria Town Lahore and can be easily accessible through the Ring Road Lahore.
The MidCity Housing Lahore project’s marketing plan is very well designed, The TVC (TV Commercial) is one of the best. They have signed the MoU with Bilal Ashraf, one of the leading Pakistan actors to become brand ambassador for the MidCity Housing project.
Although marketing in real estate is just one of the small pieces in the whole game. In real estate what matters most is the project’s completion as per the plan, and its delivery on time. These are the main ingredients for the success of any real estate project.
It you sell high end product and make tall claims, and are unable to deliver on the promises, this can be a most disastrous and failure recipe for the whole project.
In real estate sector, due diligence plays a very important role.
In this MidCity Housing Lahore project, the management is at least very transparent in providing the complete milestones of what has been achieved and approved as of now. It is also one of the rarest things, which I have not come across so far on any other website.
In addition, it is also to be noted, that they are not very transparent about the complete project size in terms of their land acquisition and development. Anyways, in may be due to overlooking of the details to have missed out, or else they have not at least mentioned it on their website.
Overall, the fundamentals look good for MidCity Housing Lahore. Especially the legal side of things, and marketing side of the things.
They are not very salesy and hypey, and they are sticking to good quality standards in their advertising and marketing collaterals.
The target audience for MidCity Housing Lahore project definitely will be medium to affluent class.
Their launch prices are somewhat higher than the existing benchmark standards. The developed plot of 5 Marla is PKR 75 lacs which is near the current market cap in DHA Lahore and Gulberg Lahore.
There may seem to be pricing challenge in the MidCity Housing Lahore project to slow down their sales. But if marketing and the actual development is done well, it may take off in the future.
With all the goods and not-so-bads, the MidCity housing project appears appealing especially for those who can afford it.
For more information, you may also visit MidCity Housing Lahore
You can also visit the Developer's Sheliz Aplam website
If you are interested to inquire more about it, you can fill up the form below.