Story of Sana Safinaz

Leading Fashion Brand in Pakistan

Sana Safinaz sisters

Sana Safinaz are two dynamic women – Sana Hashwani and Safinaz Munir who are sisters-in-law and have now become successful creative fashion designers.

They have become one of the leading and most popular fashion brands in Pakistan and abroad.

When & How Sana Safinaz Took Their First Steps

Sana Safinaz in convrsation

Originally, the brand was established in 1989 by Sana Hashwani and Safinaz Muneer. The brand is known for its sleek, contemporary and streamlined cuts appealing to modern women of all ages.

It was their passion and ambition which brought these two ladies (Sana and Safinaz) together. They were bent upon to create something different.

The best common talent they both Sana Safinaz inherited was their high level of aesthetics in designing. 

They both were from good known and affluent families and had the initial resources at their disposal, But they found a niche within a niche. 

The high-end class of Pakistan has been very fond of international fashion brands from Europe and the USA. But Pakistan was lacking in producing the high quality and aesthetically pleasing print in fabrics and lawns.

That is where their talents sparked. They had travelled the world and were well educated and having the international exposure they exact knew what their target market needed. 

Sana Safinaz embarked upon this journey with commitment and vision.

Gradually they built up step by step and made their brand known throughput the Pakistan, and eventually also expanded globally.

Story of Sana Safinaz brand is a great success story in the history of business brand building in Pakistan.

Sana Safinaz Rage of Designs

Sana Safinaz Rage of Designs

Sana & Safinaz mostly design for Asian women. Their creations are different from Indian designers. But their designs are very intrinsic and deeply connected with the native culture.

They have created wide variety from embellished bridals to cool summer prints. They have successfully blended traditional and modernism together.

Their creations reflect vibrant colours as well as simplicity and gracefulness.

Sana & Safinaz  are successfully creating unforgettable prints of lawn over the years with a high quality of cloth and reasonable price range.

Sana & Safinaz brand was selected and awarded the ‘Best International Designer of the Year’ for 2012 award in fifth Annual Masala Awards in Dubai

The designers were also nominated for the second time in this award category.

Though Sana & Safinaz were not present at the award ceremony, Sophie Choudry presented their International Designer 2012 award to Frieha Altaf, who accepted the award on their behalf.

All their past lawn exhibitions have been a tremendous success, which are usually sold out within hours. It is usually the most impressive to see especially response from the ladies and women on their phenomenal success, as the massive crowd of lawn-loving-ladies keep waiting to attend the Sana Safinaz Exhibitions.

The popularity of Sana & Safinaz can be assessed from the fact that in 2011 the hoard of hungry fashionistas kept waiting outside Saleem Fabrics in Liberty Market, Lahore as early as 7 am to get the best first piece out of their stock.

The brand is widely distributed globally from the Middle East to London and USA via retail outlets and private exhibits.

Sana Safinaz Lawn Collection 2021

Sana Safinaz Lawn Collection 2021

Sana Safinaz Lawn 2021 collection is available for buying in stores now. The whole summer collection for 2021 is available throughout Pakistan at selected outlets.

It’s also available internationally in India, Bangladesh, UK, UAE Bahrain and Saudia Arabia. The collection includes beautiful lawn prints in vibrant and sober colors. 

Sana Safinaz Price Ranges

There are plenty of options to choose from. There are several variety of Lawn prints in their Summer 2021 collection.

The prices are very on the higher side when compared to other brands. The price is in range of PKR 7000 - 15000.

Sana Safinaz Fashion brand is specially tailored and positioned for the upper class and the upper middle class of Pakistan.

In addition, there are hundred and thousands of overseas order for their fashion merchandize.

Sana Safinaz is now one of the most profitable fashion brand companies in Pakistan.

Contact Info

You Can visit their website also:

Contact Info:

Phone: Karachi: (+92 21) 353-71768,

Lahore:(+92) (0) 300-451-6939

Address: 5/A, Jason VIP Apartments, Block 7 Clifton, Karachi Pakistan 75600

Timings: 11:00 AM - 1:00 PM.


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staff writer

Staff Writer

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